共贺雪佛兰乐风全国销量突破22万
广告界顶级期刊《Campaign》揭秘
AKQA’s spoof of the £10 million Guinness TV ad, “Tipping Point”, has racked up over 2 million views online, with 50,000 YouTube views on day one alone. Turning the original domino sequence on its head, blow-up dolls, shopping trolleys, fag packets and fridges topple over each other as they weave through a south London housing estate. And it only cost Pot Noodle £10,000.
新式morning call——生前何必久睡,死后自会长眠
使你疲劳的不是远方的高山,而且是你鞋里面的一粒砂子
有时在饭堂排队打饭时最大的欣慰不是前面的人越来越少而是后面等的人越来越多
逆风的方向,更适合飞翔。我不怕万人阻挡,只怕自己投降
Citroën的机器人舞蹈在业界应该家喻户晓,但是透过酷感实足的舞蹈,雪佛兰看出了“破绽”
酷车不等与好驾驭,
不难看出雪佛兰凭借变形金刚大赚变形眼球后,平静的摘下光环,将对手引以自豪的营销内容作为突破口,巧妙的将观众视线和观点从变形金刚转变了过来
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